Your sales system is either nonexistent or not set up to make your life easier. With all of the hats you're wearing in your business, it's not a priority and sales tasks fall through the cracks.

You are getting some leads, but you're not closing many clients. And when you do close, they're not the ideal clients that you want to worth with.

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You're getting a lot of price and service objections from the prospects that you're meeting with. You're considering discounting your services or throwing in the towel altogether.

• Alyssa Lang | WorkFlow Queen | Magnetic Bookkeeping & Consulting

Melissa Honan is the CEO of Bookkeeping For Painters, a bookkeeping & tax firm that works exclusively with painting businesses. Melissa’s team focuses on building solid client relationships and staying current on industry-specific knowledge that painting business owners need to succeed.

Under her leadership, Bookkeeping For Painters serves over 100 clients at $1.5 million in annual recurring revenue. She attributes her professional success to the company culture she has created that advocates work-life balance, mental health awareness, and treating colleagues with respect and empathy.

In addition to her role at Bookkeeping for Painters, Melissa is a Business Sales Coach for bookkeeping business owners that want to scale their businesses to 6- or 7-figures. An introvert herself, Melissa has 15 years of sales management experience with proven tools and techniques to teach anyone how to sell comfortably.

Make sure you subscribe to find out what Melissa is working on next in her newest venture as the co-host of the I Love Bookkeeping Podcast, the perfect outlet for Melissa to channel her love for bookkeepers.

In her personal time, Melissa has mastered the art of the pina colada, although she hates getting caught in the rain and adamantly believes that long walks on the beach are terrible (ow, her ankles). She and her husband Daniel, along with their two children and dog, currently reside in San Juan Del Sur, Nicaragua.